Thursday, March 19, 2020

deviant acts in society essays

deviant acts in society essays In modern day society, people have yet to overcome the primal fear of what is different or not a norm. This cause a great controversy over deviant acts such as abortion, capital punishment, suicide, premarital sex, and drug use. Deviance is defined as the violation of rules or norms. The result of being apart of a close-minded society causes the deviancies to be inherently wrong in many peoples opinions. While on a different level these acts can bring about positive aspects to our society. First off, abortion to many people is moral wrong, some go as far as to say murder. We have all heard the excuse that a womans body is hers to do as she pleases, but what about looking at abortion from an economical point of view. Perhaps even as a human right from a different side. Our nation currently contains a great deal of poverty and homelessness. Abortion may allow for a decline in these current statistics. If a child is destined to a life of this magnitude, should he be terminated? Abortion may also allow for a cut down on welfare. Al Gore in his presidential campaign of 2000 offered the idea of government funded abortions. This allowed impregnated women who were already poverty stricken to prevent their children from a lifetime of suffering. When the subject of abortion is approached from the human right aspect people merely discuss the ideas of murder and is a fetus a human. This deviant act can also be looked at from the view of is it this childs right to live a life of poverty and illness. If a childs mother cannot adequately raise the child in a healthy environment should its destiny already be set? What if the child is diagnosed with a terminal illness or mental retardation is it his human right to once again suffer through his entire life? Abortion non-the less is immoral and wrong. In 1997 the banned the partial birth abortion because of its cruelty in thirty states. In 1973 the Sup...

Tuesday, March 3, 2020

Atom Definition and Examples

Atom Definition and Examples An atom is the defining structure of an element, which cannot be broken by any chemical means. A typical atom consists of a nucleus of positively-charged  protons and electrically neutral  neutrons with negatively-charged  electrons orbiting this nucleus. However, an atom can consist of a single proton (i.e., the protium isotope of hydrogen) as a nucleus. The number of protons defines the identity of an atom or its element. Atom Size, Mass, and Charge The size of an atom depends on how many protons and neutrons it has, as well as whether or not it has electrons. A typical atom size is around 100 picometers or about one ten-billionth of a meter. Most of the volume is empty space, with regions where electrons may be found. Small atoms tend to be spherically symmetrical, but this is not always true of larger atoms. Contrary to most diagrams of atoms, electrons do not always orbit the nucleus in circles. Atoms can range in mass from 1.67 x 10-27 kg (for hydrogen) to 4.52 x 10-25 kg for superheavy radioactive nuclei. The mass is almost entirely due to protons and neutrons, as electrons contribute negligible mass to an atom. An atom that has an equal number of protons and electron has no net electrical charge. An imbalance in the numbers of protons and electrons forms an atomic ion. So, atoms may be neutral, positive, or negative. Discovery The concept that matter might be made of small units has been around since ancient Greece and India. In fact, the word atom was coined in Ancient Greece. However, the existence of atoms was not proven until John Daltons experiments in the early 1800s. In the 20th century, it became possible to see individual atoms using scanning tunneling microscopy. While its believed electrons formed in the very early stages of the Big Bang formation of the universe, atomic nuclei did not form until perhaps 3 minutes after the explosion. At present, the most common type of atom in the universe is hydrogen, although over time, increasing amounts of helium and oxygen will exist, likely overtaking hydrogen in abundance. Antimatter and Exotic Atoms Most of the matter encountered in the universe is made from atoms with positive protons, neutral neutrons, and negative electrons. However, there exists an antimatter particle for electrons and protons with opposite electrical charges. Positrons are positive electrons, while antiprotons are negative protons. Theoretically, antimatter atoms might exist or be made. The antimatter equivalent to a hydrogen atom (antihydrogen) was produced at CERN in Geneva in 1996. If a regular atom and an anti-atom were to encounter each other, they would annihilate each other, while releasing considerable energy. Exotic atoms are also possible, in which a proton, neutron, or electron is replaced by another particle. For example, an electron could be replaced with a muon to form a muoinic atom. These types of atoms have not been observed in nature, yet may be produced in a laboratory. Atom Examples hydrogencarbon-14zinccesiumtritiumCl- (a substance can be an atom and an isotope or ion at the same time) Examples of substances that are not atoms include water (H2O), table salt (NaCl), and ozone (O3). Basically, any material with a composition that includes more than one element symbol or that has a subscript following an element symbol is a molecule or compound and not an atom.

Sunday, February 16, 2020

Biological Factors and Feeding Behaviors Essay Example | Topics and Well Written Essays - 1500 words

Biological Factors and Feeding Behaviors - Essay Example They serve as both motivations and coercive forces that affect judgment, decision-making and the series of actions they trigger. A specific example, which this paper will investigate, is the feeding behavior. For this purpose, an explanation of behavior will be provided and an outline of several evidences that will support the claim that biological factors control feeding behaviors. Anatomy of Behavior In order to better outline the relationship of biological factors to feeding behavior, it is important to understand what behavior is. Cohn and MacPhail (1996) stressed that in order to do this; one must be able to answer four questions involving: 1. Causation, which refers the internal and external stimuli, processes, and contingencies that precede the behavior of interest; 2. Ontogeny, which is the development of behavior over the lifetime of an individual and mediated by the complex interaction between genetic and environmental factors; 3. Evolution or the changes in behavioral proc esses across generations; and, 4. Function, which is all about questions of adaptation. (p. 299) Now, the first two questions are considered proximate and ultimate questions that are tied to the biological factors' role in behavior. These two are almost universal because they are true to almost all animals. The occurrence and types of behavior, wrote Cohn and MacPhail, are generally species specific but that there are commonalities in the areas of basic activities such as survival and feeding behavior. (p. 299) A research by Legendre et al. (1994) revealed that the evolutionary characteristic of behavior and the human brain could be depicted or predicted through a model that involves diet or eating patterns along with variables such as sociability and locomotion. (p. 1487) Behavior, hence, is characterized by numerous and diverse causes and a number of which are biological factors. Feeding is particularly important in this area because it is primarily biologically driven. Crucial to this point is the role played by the hypothalamus, the brain organ responsible for biological motivation. If a person suffers an injury and then began to eat voraciously, then his hypothalamus might be affected, particularly the ventromedial section, which functions as the satiety center. (Hakala, 2009, p. 85) If it were damaged, the brain would be incapable to tell the person that he is full because no signal is being transmitted and, thus, he will continue to eat. If an injury affects the lateral hypothalamus, it will result in a sharp downturn in the individual’s motivation to eat and he will not feel the motivated to eat or motivated to eat. (Hakala, p. 85) This point is explained further in the following section. Feeding Behaviors Feeding is an action that involves an array of variables. First, there is the concept of need as food is necessary for survival. The fundamental fact is that it is required by a living body to function and continue living. Most activities need energy and health that can only be gained through food intake. (Snooks, 2009, p. 122) Hunger is a simple example about how the body can command an individual to take action, more specifically to eat. As the energy is depleted and used up by daily activities, the need to eat emerges. This process works within the so-called biological control systems. According to Bloom these operate by allowing a gradual change of state to occur until a critical level is reached, the point wherein a behavioral or psychological correction mechanism is initiated. (p. 21) So when someone used up all his energy, then feeding or the need to eat becomes apparent. A study undertaken by Elliot and Treat back in 1935 is one of the earliest studies to demonstrate this. In their findings, the

Sunday, February 2, 2020

Women's Voices Essay Example | Topics and Well Written Essays - 1000 words

Women's Voices - Essay Example As a specific brand presented across different showrooms in major US cities, Wacoal’s product line btempt’d appears to be creating a commercial space for swimwear and lingerie exclusively oriented toward women and their well being. However, the way these products are exhibited and advertised suggests that the company uses stereotypical concepts on women’s beauty and practically undermines the genuine comfort and health issues.Discussion  Wacoal has created a powerful commercial cult around its recently launched swimwear-cum-lingerie range named btempt’d. This brand specific space can be regarded as a highly distributed conceptualization and materialization of the company’s lingerie products across various media. Wacoal showrooms with btempt’d swimwear have been prepared along with other evolving business methods like online retiling and web based marketing. According to the website of Wacoal, â€Å"Making women look and feel their best has always been a part of Wacoal’s mantra† (paragraph 1). Such a stance might appear to be pro-feminist for a while. Having desire to look beautiful can be regarded as an innate property of human beings irrespective of gender. For a young girl, honing beautiful looks or proper grooming and dresses can lead to an effective makeover in a positive direction aimed at harnessing a better personality. Visiting the website of btempt’d product line or a showroom exhibiting Wacoal swimwear.... a young girl, honing beautiful looks or proper grooming and dresses can lead to an effective makeover in a positive direction aimed at harnessing a better personality. Visiting the website of btempt’d product line or a showroom exhibiting Wacoal swimwear, a spectator can easily find out that the presentation techniques used are highly dedicated to the beautification of women in general and young ladies are being particularly targeted. In the words of Wacoal, btempt’d is actually a range of â€Å"sexy, sophisticated, and flirty lingerie† (Wacoal, paragraph 2), aimed at exciting young girls. Implementing an analytical point of view, however, it can be stated that this approach of Wacoal is quite inter-contradictory. On one hand, the company states that it is concerned about women’s health and comfort issues, and the main target is to provide utility oriented innerwear. On the other hand, it is highly reluctant of using a bulky or less attractive girl (say, w ith dark complexion or a blunt nose) as its model or ambassador for practically exhibiting the lingerie. Clearly, this is a kind of prejudice which gives rise to internalized oppression. From the perspective of women in general, such an approach on the part of a commercial giant will attach extra value to physically more attractive women in the society. Furthermore, the company’s claims about its sense of corporate social responsibility remain quite ambiguous. The company states that it is committed to spreading awareness on breast cancer, whereas its sole publicity stance is based on women’s physically beauty and sexy appearance. The concept behind visualizing the ideal female model for a lingerie product is based on the perspective and desires of men, not women. So a young girl must feel good when she is

Saturday, January 25, 2020

Gender Differences in Fear of Crime Anxiety

Gender Differences in Fear of Crime Anxiety Qualitative Data Analysis Using Open Coding Gender difference, anxiety and fear of crime 1995 Introduction This is a Qualitative Data Analysis done on the data set of â€Å"Gender difference, anxiety and fear of crime 1995†. Qualitative Research is development of concepts which help us to understand social phenomena in natural (rather than experimental) settings, giving due emphasis to the meanings, experiences and views of the participants (Pope and Mays, 1995, 311:42-45). Qualitative Data Analysis is used in market research to congregate a thorough insight of human behaviour and the rationale behind such behaviour. It tries to clarify the why and how of decision making rather than focusing only on what, where and when (Hamersley, 2013). In this report efforts have been made to understand the behaviour of two people (one male and other female) – both white unemployed below the age of 18 and belonging to high crime area. The report will try to analyse the data collected with respect to Gender Difference, Anxiety and Fear of Crime. Methodology and Research Design The objective of using qualitative research method for this project is to: To describe individual experience. To describe group norms. To describe variations. To describe and explain relationships. According to Merriam (2009), some of the commonly used qualitative research methods include the following methods: Generic Qualititative Research involving a free approach as per the research project in hand. Ethnographic Research also called methodology of the people. Grounded Theory, an inductive type of research, is developed on the data obtained from sources like interviews, surveys, observation, review of records and quantitative data. Phenomology is the study of live experiences encountered by the participants. Philosophical Research, conducted by professional experts is used to ascertain ethics, clarify definitions or to make an important finding related to their specific field of study. Critical Social Research is used to understand the communication between people and the development of symbolic meanings. Ethical Inquiry studies the ethics related to rights, duties, choices, etc. Foundational Research studies the basis for science, analyzes beliefs and comes up with ways to identify how the existing knowledge can be changed with regard to new information. Historical Research studies the past and present in respect to the present scenario and helps to solve current issues. Framework Method wherein data is collected by transcribing interview or creating field notes while conducting participant observation or observing objects or social situations. It can be said to be a combination of Grounded Theory and Phenomology methods. In this project I have employed Framework Method because it has the following features: Simultaneous collection and analysis of data. Creation of analytic codes and categories developed from data and not by pre-consisting conceptualisations. Discovery of basic social processes in the data. Inductive construction of abstract theories. Theoretical sampling to refine categories. Integration of categories into a theoretical framework. Qualitative researchers typically employ the following methods for gathering information:Participant Observation, Non-participant Observation, Field Notes, Reflexive Journals, Structured Interview, Semi-structured Interview, Unstructured Interview, and Analysis of documents and materials. In this project unstructured in-depth interviews using open-ended questions (without any preset questions) were conducted. The interview started with broad questions (related to the topic) and continued based on the participant’s response. An appropriate sample size for a qualitative study is one that adequately answers the research questions. For simple questions or very detailed studies, this might be in single figures; for complex questions large samples and a variety of sampling techniques might be necessary. There are three broad approaches to selecting a sample for a qualitative study (Marshal 1996): Convenience Sample: This involves the selection of most accessible selection. Judgement Sample: The most productive sample is selected to answer the research question. This can involved developing a framework of the variables that might influence and individual’s contribution and will be based on the researcher’s knowledge of the research area, the available literature and evidence from the study itself. Theoretical Sample: Theoretical sampling necessitates building interpretative theories from the emerging data and selecting a new sample to examine and elaborate on this theory. In practice, qualitative sampling requires a flexible, pragmatic approach. I have taken a sample data that includes a female and a male- both white, unemployed, belonging to high crime area and in the age group of 16-17. The participants belonging to different sex can give a true picture related to the influence of gender on the study being conducted. The female will be referred to as Participant 1 and the male will be referred to as Participant 2 in the coding table. Comparisons are made between the experiences of both the participants. Secondarydata is data collected by someone other than the user. Common sources of secondary data forsocial scienceincludecensuses, organisational records and data collected through qualitative methodologies orqualitative research.Primary data, by contrast, are collected by the investigator conducting the research. As is the case inprimary research, secondary data can be obtained from two different research strands: Quantitative: Census, housing, social security as well as electoral statistics and other related databases. Qualitative:Semi-structuredandstructured interviewsfocus group’stranscripts,field notes,observationrecords and other personal, research-related documents. I have used the interviews (qualitative research) conducted as my secondary source for data analysis. Procedure of Framework Method Analysis: According to the Framework Method procedures (Adams. et. al 2007; Gale, 2013), the following steps were followed: Stage 1: Transcription According to Adams. et. al (2007), A transcript of the interview must be made. Context is of primary importance. A word to word transcription for both the interviews has been made. Adequate spacing has been provided in the transcripts for coding and making notes. Both the transcripts are in comparable formatting. I checked all transcripts for errors by listening back to the audio-recording and reading the transcripts simultaneously. Stage 2: Familiarisation with the interview According to Gale (2013), getting acclimatized with the transcript is an important part of this method. For best interpretation I have tried to understand the interview thoroughly by going through the interview transcripts repeatedly. Familiarisation through reading and making notes in this way also enabled me to find my way easily around the pages of transcript later in the analysis. Stage 3: Coding While reading the transcript line by line, the researcher should apply a label or code that portrays what they have inferred as important. In more inductive studies, at this stage ‘open coding’ takes place, i.e. coding anything that might be relevant from as many different perspectives as possible (Adams. et. al 2007). Concepts should be named appropriately; because â€Å"people act toward things based on the meaning those things have for them; and these meanings are derived from social interaction and modified through interpretation.† Open Coding includes labelling concepts, defining and developing categories based on their properties and dimensions. (Bulmer, 1969). Codes could refer to substantive things (e.g. particular behaviours, incidents or structures), values (e.g. those that inform or underpin certain statements, such as a belief in evidence-based medicine or in patient choice), emotions (e.g. sorrow, frustration, love) and more impressionistic/methodological elements (e.g. interviewee found something difficult to explain, interviewee became emotional, interviewer felt uncomfortable). Coding aims to classify all of the data so that it can be compared systematically with other parts of the data set. I have used open coding for this research project. I have used â€Å"in vivo codes† i.e. words that participants have used in the interview for coding (Glaser Strauss, 1967). Stage 4: Developing a working analytical framework According to Adams et. al (2007), a set of codes to be applied to all subsequent transcripts should be finalized. Codes can be grouped together into categories (using a tree diagram if helpful), which are then clearly defined to form a working analytical framework. It is always worth having an ‘other’ code under each category to avoid ignoring data that does not fit; the analytical framework is never ‘final’ until the last transcript has been coded.The framework consists of twenty-three codes clustered into four categories each with brief description of their meanings and examples of what ideas and or elements might be summarized under that code. The codes used in this data analysis and their descriptions are mentioned below: In the above table, four categories have been made by grouping codes having similarities based on their common properties. Stage 5: Applying the analytical framework The working analytical framework is then applied by indexing subsequent transcripts using the existing categories and codes. Each code is usually assigned a number or abbreviation for easy identification (and so the full names of the codes do not have to be written out each time) and written directly onto the transcripts (Gale, 2013). Stage 6: Charting data into the framework matrix According to Adams et. al (2007) and Gale (2013), qualitative data are voluminous and being able to manage and summarize data is a vital aspect of the analysis process. A spreadsheet is used to generate a matrix and the data are ‘charted’ into the matrix. Charting involves summarizing the data by category from each transcript. Good charting requires an ability to strike a balance between reducing the data on the one hand and retaining the original meanings and ‘feel’ of the interviewees’ words on the other. The chart should include references to interesting or illustrative quotations. The data has been summarized using the attached Microsoft Excel for each category. As shown below, the matrix for this project comprises of one code in each row per participant. Data has been abstracted from transcripts for each participant and code, summarised it using verbatim words and placed it into correct cells of the matrix. A separate sheet has been used for each category (Please refer to the attached Microsoft Excel file for the details). Stage 7: Interpreting the data Characteristics of and differences between the data are identified, perhaps generating typologies, interrogating theoretical concepts (either prior concepts or ones emerging from the data) or mapping connections between categories to explore relationships and/or causality (Adams. et. al 2007). Themes were generated from the data set by reviewing the matrix and making connections within and between participant and categories. Analysis and conclusion has been done keeping the codes active using the constant comparative method asking (Glaser Strauss, 1978) What is actually happening here? Under what conditions does this happen? What is this data a study of? What category does this incident indicate? The creation of theory is based on a core category. Without zeroing on a core category the framework method will become irrelevant and unworkable. The core category accounts for most of the variation of data and therefore most other categories relate to it in some way. The core category is a more highly abstracted category but still must remain grounded in the data. The major categories are related to the core category and these categories show how the core category works in the lives of participants. From the matrix table (in the attached excel file) we can conclude that the core category is â€Å"Affects of crime† as it gives an overview into the data set with respect to gender difference and the consequence of crime mainly anxiety and fear of crime. The different codes of â€Å"Affects of crime† are presented in the matrix table(attached excel sheet) with relevant quotes from the interview. All the other categories – places of crime, forms of crime and tools used in crime are related to this core category. The following conclusions can be made from the matrix of the data with respect to the project objective of â€Å"Gender difference, anxiety and fear of crime 1995†. 1. Gender Difference: Usually females are not involved in fighting or killing activities in the area. It was only on rare occasions that they were involved in fighting: â€Å"And they were wi us, and they knew that Donna hadnt said nowt cos like wed been knocking about with them for a bit, and they knew that Donna wouldnt have said owt like that. But they never like went to stop Sarah from itting er, and I were only person who stopped Sarah from itting er, cos like she adnt done nowt wrong.†(Participant 1, p.11) Usually the males are involved in illegal activities like scraping, shoplifting, fighting on the streets, burgling and vandalizing because they do not have any other good means of earning: â€Å"Well I know I started like getting into crime, you know, from coming up onto estate. I think its all things that appen on estate you know crime. So thats only thing that I can really do on estate. Cant get a job where  £29.50. Int worth it, end of day. So just go scrapping and things like that.à ¢â‚¬ (Participant 2, p.1) Both the genders do not show much keenness in studies and have dropped out of school without any fixed future plans of pursuing further education: â€Å"Dont know. cos like na I dont know I dont want to miss I like going out and doing different things every day. Not same thing every day. cos school, used to get up, get dressed, go to school, come ome from school, ave me tea, go out, go to bed. Get up, get dressed, go to school, come back, ave me tea, go to bed. So it were same all time.†(Participant 1,p.22). â€Å" I used to get since I moved from Area 45 I went to school. I used to feel that teachers were getting at me all time. I walked into class, itd be one of them. Dont start messing.†( Participant 2, p.4) 2. Anxiety and fear of crime: Activities like threatening, burgling, brick throwing and fighting on the streets have led to a feeling of fear and anxiety especially amongst the female population: â€Å"I was scared. I werent old. I were about 9 or 10.'[Participant1, p.7] They experience insecurity, are scared and nervous because of these activities. They have sleep disorders like nightmares. :† Sometimes I still ave dreams. You know dreams about im, and I wake up screaming. [Participant1, p.16] The males get physically hurt due to being involved in these activities. Males also feel highly insecure due to the violent and dangerous environment in the area as well as the activities they are involved in: â€Å"I said es messing wi bird, so Ive it im. and this kid stood at side, whacked me in face. And all me face were puffed up down ere. And I ad concussion for like a week. [Participant2, p.14] 4. Conclusion Framework methodology was used in the research. In-depth unstructured questions were used for the interview. The interview continued with the flow of response from the participants. The participants were probed to know about their experience of living in the area, the forms of crime they faced or were indulged in, their security concerns, the fear and anxiety resulting from the crimes, etc. They were encouraged to share their experience in detail with the interviewer. Both the genders (male and female) are feeling scared, insecure and anxious because of their surroundings especially because of the crime scenario in the area. Crime in the form of burgling, killing, fighting, etc. could take place anywhere without any substantial reason and in any place like houses, cars, streets, etc. People were not safe in their own houses also. However, the situation seems to have improved over a period of time. 5. Suggestions for future research Would the scenario have been different if the youngsters would have completed their schooling and had they been given better employment opportunities? Would the area become a better and safer place to stay in with crime rate reducing drastically. References: Adams, J., Khan, H. T., Raeside, R., White, D. (2007). Research methods for graduate business and social science students. New Delhi: SAGE Publications India. Blumer, H. (1969). Symbolic Interactionism: Perspective and Method. Englewood Cliffs, NJ: Prentice-Hall. Calman,L. What is Grounded Theory. The University of Manchestar. Gale, N.K., Heath, G., Cameron, E., Rashid, S. and Redwood, S., 2013. Using the framework method for the analysis of qualitative data in multi-disciplinary health research.[online] Available at: [Accessed 21 April 2014]. Glaser, B.G. and Strauss, A.L., 1967. The Discovery of Grounded Theory: Strategies for Qualitative Research. Chicago: Aldine Publishing Company. Hammersley, M. (2013). What is Qualitative Research? What Is? Research Methods. London: Continuum/Bloomsbury. Marshal,M.N.1996. ‘Sampling for Qualitative Research’, Family Practice, vol 13, no.6, pp. 522-525. Maykut†, P. and Morehouse†, R .(1994). Beginning Qualitative Research, A Philosophic and Practical Guide, London: The Falmer Press. Merriam, S. (2009). Qualitative research: A guide to design and implementation. San Francisco, CA: Jossey-Bass. Pope, C. and Mays, N. 1995. Qualitative Research: Rigour and qualitative research. BMJ. Seidal, J.V. 1998. [pdf]. Available at: [Accessed 22 April 2014]. Qualitative Research Designs. Available at:[Accessed 23 April 2014] 1

Friday, January 17, 2020

Information Technology Essay

1. What are some of the arguments for and against the use of digital media? For Others think it make us â€Å" smarter â€Å" because it offers so many opportunities’ to discovers. Resources like Wikipedia and Google have helped to organized knowledge and make it accessible to the world; this would not been possible without the internet. Against Some people say that internet and other digital technologies are changing the way we think not for the better. They also say that it make us become â€Å" dumber â€Å" Internet is an unprecedented source of acquiring and sharing all type of information. 2. How might the brain affected by constant digital media usage? According to Michael Merzenich (Neuroscientist) our brains are being â€Å" massively remodeled â€Å" by our constant and ever growing usage of the web. But not only the web that contributes with this trend, our ability to focus on something is also undermined by constant distractions being provided by the use of smart phones, video games, television and other digital technology. Other study shows presented by two identical TV shows, the one with a news crawl and the other without. The viewer retained much more information with the latter part, the impact of these technologies on children are even greater than the adults, because their brains are still developing compare to adults and they are still on the stage of struggling how to set their priorities. 3. Do you think these arguments outweigh the positives of digital media usage? Why or why not? I don’t think that it outweighs on the positive side of the arguments on digital media. Base on the article the people who are against the digital media justified and explain why they are against the use of it. They clearly stated some of the reason and the effect of too much use of it. 4. What additional concerns are there for children using digital media? Should children under 8 use computer and cell phones? Why or why not? No, I don’t think children under 8 years old allow to use cell phones and computers because at this stage they are focus more on playing and social inter action with other kids rather than spending their time on gadgets.

Thursday, January 9, 2020

The Efficacy And Sustainability Of Patagonias Strategy

This report seeks to assess the efficacy and sustainability of Patagonia’s strategy, its success in being an industry role model and the prospects of its Product Lifecycle Initiative in generating profitability and improving the environment. Business Model and Overall Strategy Patagonia’s value proposition is based on embedding environmental sustainability in every business decision it makes. Its core strategy is differentiation by focusing on durability and quality of products whilst minimising its carbon footprint and use of synthetic ingredients (what). The business model revolves around developing innovative technologies and influencing competitors and suppliers alike to adopt environmentally-friendly processes (how). Commitment to these causes while maintaining quality has allowed it to develop a loyal customer base amongst high income groups and athletes (who) and significantly increase customer’s willingness to pay. Products are sold not only via wholesale and catalogue/internet channels but also through 52 dedicated retail stores which provide a sense of community to customers. Value Curve Analysis (Appendix 1) reveals that Patagonia scores highly on qualitative aspects of customer experience and products which offsets higher prices. It has multiple unique product offerings consisting of patented technologies and designs such as Synchilla, Capilene and insulated wetsuits which could be considered as its Valuable, Rare and Inimitable (VRI) resources. However, it’sShow MoreRelatedBackground Inditex, One of the Worlds Largest Fashion Distributors, Has Eight Major Sales Formats - Zara, Pull and Bear, Massimo Dutti, Bershka, Stradivarius, Oysho, Zara Home Y Kiddys Class- with 3.147 Stores in 70100262 Words   |  402 Pagesevery moment. Beatrice Kogg Lund, January 2009 Executive summary Background and purpose of the thesis The issues that stakeholders today are bringing to the corporate agenda are diverse indeed, ranging from issues pertaining to environmental sustainability, human rights, workers’ health and safety, community welfare and the spread of HIV/AIDS. From a corporate perspective this brings challenges that reach far beyond the traditional shareholder focus on financial returns and, as a direct consequence